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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Salesforce Personalizes Campaign and Shopping Experiences with Generative AI
Salesforce launched Marketing GPT and Commerce GPT, the global leader in CRM’s latest generative AI products. The new products are designed to help Salesforce clients personalize their marketing campaigns and improve their customers’ shopping experiences.
Marketing GPT allows marketers to automatically generate personalized emails, smarter audience segments, and marketing journeys. Commerce GPT allows brands to deliver personalized shopping experiences and offers, adjusting to customer needs with GPT-powered dynamic buying journeys.
BP Announces Upside Partnership
BP partnered with retail technology company Upside. The partnership allows Upside app users to earn cashback at 500 BP-supplied Arco locations in California, Oregon, and Washington state.
The partnership allows BP to tap into the 30+ million people with access to Upside promotions through Upside’s platform or API integrations with partners like Uber, Lyft, and Instacart. BP is the latest convenience retailer to partner with Upside, adding to the company’s 50,000 partner locations across the U.S.
Absolut Vodka Pilots Paper-Based Bottles in U.K.
Absolut Vodka will run a three-month test of its single-mold paper bottle, partnering with British supermarket chain Tesco. The bottle was created through collaboration with Paboco — the Paper Bottle Company — and The Coca-Cola Company, Carlsber, P&G, and L’Oréal.
The pilot is the first time paper-based bottles have been used by a global spirits company and follows small tests at festivals in Sweden and the U.K. The new bottle will also allow Absolut to become a carbon neutral product by 2030.
Read More on Trends, Updates, and Industry Leaders.
Before establishing Talon.One in 2015, Christoph Gerber founded a popular food delivery app. During his time there, he spent a majority of his time focusing on what kinds of promotions would […]
