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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Casey’s Enhances Rewards Program to Drive Digital Engagement
Casey’s — the third largest convenience retailer in the U.S. — is driving digital engagement with the brand through enhancing its rewards program. In a recent analyst call, Casey’s announced its loyalty program grew by several hundred thousand new members compared to the previous quarter.
The growth comes from an upgraded rewards program, providing more flexibility and personalization in point earning and redemption. Casey’s Rewards program has 6.5+ million members and accounts from more than 1 in 3 transactions with the retailer.
IKEA Announces Bag Statue and Immersive AR Experience
IKEA built a 19-foot-tall statue of its Frakta blue bag in New York City’s Madison Square Park featuring QR codes unlocking an augmented reality (AR) experience. Inside the experience, users will find exclusive offers on IKEA products. The statue and experience are part of IKEA’s investment into building its U.S. presence.
The statue will expand IKEA’s latest marketing campaign, “The Giving Bag,” which launched earlier in 2023. The statue is designed to showcase how much the brand’s iconic bag can hold, similarly to The Giving Bag’s commercial featuring a child pulling a seemingly endless supply of products out of the bag.
Dunkin’® Raises $1.6M for Children’s Hospitals During Iced Coffee Day
Dunkin’® announced the final amount of its Iced Coffee Day fundraiser last May. The coffee chain’s philanthropic division — Dunkin’ Joy in Childhood Foundation — raised $1.6 million for local hospitals across the country, showcasing its commitment to bringing joy to the lives of children battling hunger or illness.
For the fundraising event, Dunkin’ donated $1 from every iced coffee sold on May 23 to the Foundation. The Foundation then donated 100% of the funds to local hospitals in the communities where the money was raised.
Read More on Trends, Updates, and Industry Leaders.
Capillary Technologies announced its acquisition of Tenerity’s Digital Connect Assets. Through the acquisition, the leading customer loyalty and engagement technology solutions provider will expand its presence in the U.S. and […]
