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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Chipotle Celebrating Leap Day with Free Guacamole for Rewards Members
Chipotle Mexican Grill has proclaimed Leap Day “Extra Day,” and its reward members can get guacamole on the house. Rewards members only need to enter the code EXTRA24 on the Chipotle app or at Chipotle.com when checking out. Typically, the Mexican fast-food chain charges extra for its signature guac, but on February 29, 2024, it will waive the charge on digital orders for its 30M+ reward members using the code.
On February 26, 2024, the popular Newport Beach, California-based grill kicked off the celebration by providing fans with a digital scavenger hunt on one of its social media pages. The “Extra Day, Extra Codes Challenge” promotion entices fans to discover hidden keywords in the company’s Instagram content and will award as many as 29 fans with free guacamole for a year.
Vice President of Brand Marketing for Chipotle, Stephanie Perdue, stated, “Our guests understand that ‘guac is extra’ is not just a phrase; it’s a testament to the quality and freshness of our real food. There’s no better way to celebrate an additional day on the calendar than with our iconic guacamole not being extra.”
Learn more about Chipotle’s Rewards program here: https://www.chipotle.com/rewards
Grammarly and Harris Poll Study Highlights Gen AI Benefits for Workplace Communication
San Francisco-based writing assistant platform Grammarly recently released its third annual “State of Business Communication: AI’s Potential to Turn Overload Into Impact” report. The study, conducted in collaboration with The Harris Poll, a Chicago, Illinois-based research and analytics firm, highlights how generative AI could save an astonishing $1.6 trillion yearly in U.S. communication productivity. The findings also show the potential for generative AI to provide more efficient solutions while also shedding light on the challenges that many businesses in the U.S. face regarding inefficiencies in communication in the workplace.
Matt Rosenberg, Grammarly’s Chief Revenue Officer and Head of Business, stated, “Companies not using generative AI for communication are already way behind, and those that are, are far from realizing its full potential. The data is clear that generative AI offers monumental benefits but can also add more distractions at a time when teams need ways to communicate better, not add more to the mix. Our report should be a wake-up call for businesses to stop with the piecemeal approaches, get aligned with their employees, and hone a clear strategy that empowers their entire workforce with AI if they are to realize its impact.”
The study confirmed that employees and leaders communicate more today, with 84% of company heads saying they communicate in more channels and 88% of workers saying they spend most of their workweek communicating. While that may seem good, the report also shows it’s causing more stress and lower-quality communication, which in turn is reducing productivity and straining workplace relationships. On the other hand, employers and workers who use AI are discovering its benefits, with 80% of workers saying it’s improving the quality of their work and 73% admitting that AI helps them avoid miscommunication at work. Professionals also say that AI saves a day of work productivity each week, adding up to about $16,455 per worker annually.
To unlock the full report and gain access to its complete findings, visit: https://go.grammarly.com/2024-state-of-business-communication-report
Reddit To Go Public in March, Invites Users To Invest Before Open Trading
Reddit has announced it plans to go public next month, and in an unusual move, the social platform is designating some of its shares for its most loyal users. According to a report by The Wall Street Journal, the social news aggregation and social network forum will retain a large number of its shares for 75,000 of its most active users, allowing them to purchase stock at the IPO price before the stock trades on the open market. While reserved stock is typically held for institutional investors, Reddit’s users have developed a reputation for sticking together after playing an essential role in the 2021 GameStop trading frenzy that surprised the financial world.
In the Reddit filing, CEO Steve Huffman and one of the company’s co-founders seemed enthusiastic about the public offering, citing, “I have never been more excited about Reddit’s future than I am right now. We have many opportunities to grow both the platform and the business, the latter through advertising, monetizing commerce on the platform, and licensing data… As the world becomes increasingly data-driven, we offer solutions that are human- and experience-focused. We expect our data advantage and intellectual property to continue to be a key element in the training of future LLMs.”
Reddit’s valuation has fluctuated from $5 billion to $15 billion in recent years. According to Reuters, Reddit plans to offer the public roughly 10% of its shares. Reddit had initially filed to go public in late 2021 but postponed its IPO due to market volatility. Once Reddit’s IPO plans come to fruition, it will mark the first time that a social media company has gone public since Pinterest went public on April 18, 2019. During its trading debut, Pinterest shares started at $19 per share but rose as much as 33% and was then the second-largest IPO in the U.S.
Learn more about the IPO filing with the SEC here:
https://www.sec.gov/Archives/edgar/data/1713445/000162828024006294/reddits-1q423.htm
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CHIPOTLE CELEBRATES FEBRUARY’S EXTRA DAY WITH FREE GUAC
Reddit takes a huge risk betting on its most loyal users
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