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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Casey’s Partners with Feeding America® in Campaign To Provide 10 Million Meals
With the help of Celsius®, retail convenience store chain Casey’s has announced a campaign partnership with Feeding America. The campaign intends to provide 10 million meals in underserved communities. According to Feeding America, more than 44 million Americans, including 13 million children, don’t have enough food. Through April 2, Casey’s encourages guests to round up their purchases at the register to support families facing a shortage.
Chief Operating Officer at Casey’s Ena Williams spoke about the challenges communities experience, saying, “Casey’s is at the heart of local communities across our footprint. As food insecurity remains a real challenge, particularly in the rural communities we serve, we are taking meaningful action to help families in need. With the support of Feeding America, Celsius, and our guests and team members, we’ll help provide millions of meals to our neighbors who need them the most this year.”
Since Casey’s first partnership with Feeding America in 2020, more than 30 million meals have been donated through collaboration and guest donations. This year’s campaign has the backing of Celsius®, and it promises to support 56 food banks across 17 states. The efforts come at a crucial time amid heightened demand at food banks, escalating food and transportation costs due to inflation, and ongoing food supply disruptions. Food banks have become depleted and are under pressure as more people face food insecurity. Feeding America partners with stakeholders — policymakers, organizations combatting food security, and more — in efforts to put an end to hunger.
Learn more about Casey’s corporate social responsibility (CSR) efforts on its blog: https://blog.caseys.com/
J.D. Power Study Reveals Buy Now, Pay Later Satisfaction Rising
A recent J.D. Power study shows that customer satisfaction within the Buy Now Pay Later sector is increasing despite concerns that the platform contributes to rising consumer debt. The analysis, titled the 2024 U.S. Buy Now Pay Later Satisfaction Study, was released on February 29, 2024, and highlights how financially healthy consumers are more likely to have a high degree of satisfaction with BLPL services. This subset of consumers represents 21% of BNPL users. Conversely, financially vulnerable consumers have a lower level of satisfaction but utilize BNPL more than financially healthy consumers. Thirty-two percent of BNPL users fall into the financially vulnerable category.
Managing Director of Banking and Payments at J.D. Power, Miles Tullo, said, “The BNPL segment has grown quickly, and many of the brands in the space are new. Consumers are generally most satisfied with the BNPL plans offered by their credit card issuers, but experiences vary quite a bit by brand, and some of the newest providers are receiving the greatest increases in satisfaction scores.”
Another key finding of the latest J.D. Power study showed that overall customer satisfaction with Buy Now Pay Later services rose on average 16 points over the previous year due to consumers embracing the alternative payment method. The factors that are more likely to contribute to consumers feeling content with BNPL services are transaction security, favorable terms, and ease when using and managing their BNPL account online.
See also NY Feds Release Report on Buy it Now, Pay Later Trend.
For more information about the U.S. Consumer POS Payment Program, visit:
https://www.jdpower.com/business/consumer-payments-satisfaction-studies
Frontier Launches Its First-Ever App-Based Rewards Program
Frontier is increasing customer engagement by launching the communication company’s first-ever customer rewards program. Frontier’s ForMe Rewards program is accessible through the Frontier app and is designed to enhance the customer experience with highly personalized giveaways, deals, and special offers matching the user’s interests. An extra perk is that the discounts and offers won’t necessarily be for Frontier services and may include rewards for other brands like Neiman Marcus, Samsung, Gap, or even their favorite restaurant. Customers can filter the categories of offerings to tailor them to their needs.
Frontier’s John Harrobin, Executive VP, Consumer, shares, “We know our customers love our internet service, and we want them to know we love them right back. Our customer rewards program is a fun way for us to surprise and delight our customers on our app. We’ve got a great app, and now, we’re giving our customers even more reasons to engage with us there.”
The ForMe Rewards program allows Frontier customers to benefit directly through its app, making it easier for them to claim offers. It also fosters more interaction with the platform, encouraging customers to upgrade services.
Learn more about the ForMe Rewards program here: https://lp.frontier.com/formerewards
Read More on Trends, Updates, and Industry Leaders
Original Article Links:
Frontier Introduces App-Based Customer Rewards Program
As the beginning of the new year slips into the rearview, it’s clear that the 2024 customer loyalty landscape will deliver plenty of challenges for brands. In addition to navigating […]
