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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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The American Cornhole League (ACL) partnered with Play Anywhere Holdings to offer a more engaging and interactive experience for ACL fans while viewing live broadcasts of professional cornhole matches. The ACL season kicks off in Palm Beach with “The Kickoff Battle,” which runs April 4 through 7.
The partnership leverages Play Anywhere® advanced technology to allow viewers to participate in trivia and predictive games, score prizes, and buy merchandise through an on-screen overlay, enhancing their viewing experience in real time. Play Anywhere’s innovative AI engine offers a more personalized experience for cornhole fans, and cutting-edge technology allows for targeted sponsorship opportunities.
“Our fans love to engage with our competitions, and this will give them lots of chances to get in on the action and easily buy their favorite merchandise,” said Stacey Moore, Commissioner and Founder of ACL. “ACL has always been committed to using state-of-the-art technology, and we are excited about working with a trailblazing company like Play Anywhere.”
“We are honored to partner with one of the premier sports leagues in the world and excited to explore new ways to engage and provide interactive experiences to the ACL sports fan while utilizing our patented technology to generate new revenue for every participant in the broadcast and streaming value chain,” said Pete Scott, Chief Strategy Officer of Play Anywhere. “We will leverage our AI software to hyper-personalize every e-commerce, gamification and targeted sponsorship so the user is getting their own one-on-one viewing and interactive experience.”
The agreement will also open new revenue streams for all parties involved in the content distribution process. Fans will also be able to place bets where permitted.
Professional ACL championships and tournaments have grown exponentially over the past several years, with the league’s digital fanbase rapidly increasing thanks to its highly advanced tech platform and streaming matches. There are now more than 50 million fans viewing cornhole matches on ACLTV, ESPN/ESPN+, and CBS/CBSSN.
Learn more about the American Cornhole League on its website: https://www.iplaycornhole.com/
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