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AMC Theatres announced the launch of the AMC Entertainment Visa Card in partnership with Visa and Deserve credit card technology platform. It is the only co-branded movie theatre credit card in the United States and will be made available in early 2023.
The AMC Entertainment Visa Card is the only credit card that earns in-theatre rewards wherever it’s used. Cardholders earn AMC Stubs rewards points with every purchase, and points accelerate faster for purchases at gas stations, grocery stores, restaurants and at AMC Theatres. This is in addition to points earned at AMC Theatres as an AMC Stubs Insider, Premiere or A-List Member.
To celebrate the launch of the AMC Entertainment Visa Card, new cardholders who spend at least $50 during the first three months will enjoy an extra $50 in AMC Stubs Bonus Bucks.
AMC is introducing a waiting list to accommodate the anticipated consumer demand. Waitlist participants who apply for an AMC Entertainment Visa Card will be entered into a sweepstakes to win a trip to attend a red-carpet movie premiere with AMC Chairman and CEO Adam Aron.
AMC Chairman and CEO Adam Aron commented, “The AMC Entertainment Visa Card is another example of AMC’s continued dedication to providing real value to moviegoers and strengthening the relationship we have with our loyal moviegoing guests. Until now, the theatrical exhibition industry is one of the few untapped major retail sectors that hasn’t offered consumers the opportunity to amplify their purchase power, accelerate their rewards, and demonstrate their loyalty through the use of a co-branded credit card. With a built-in customer base of tens of millions of existing AMC Stubs members, we know there are avid moviegoers who will benefit greatly from using their AMC Entertainment Visa Card at the movies and for their everyday purchases.”
AMC partnered with Deserve, a fintech company transforming credit cards into software that lives on mobile and in the cloud. Through Deserve, AMC is able to offer its cardholders rich and flexible rewards, 24/7 customer service, and best-in-class mobile experience and fraud protection.
“At Deserve, we want to help our branded card partners craft meaningful rewards and point programs that really speak to value for their customers and give them the technology platform that allows them to quickly and securely launch any type of credit card product in the cloud, customized to their specific audience,” said Kalpesh Kapadia, Co-Founder and CEO of Deserve. “Partnering with AMC to launch this card tailor-made for movie fans is a perfect example of this commitment.”
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