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Auntie Anne’s launched contactless mobile ordering on the restaurant chain’s Pretzel Perks app. To use the service, customers need to open the app, place their order, and then wait for it to be delivered. Customers can also earn points toward free pretzels and other rewards exclusive to the app.
“Over the last several months, we heard from our fans that they missed Auntie Anne’s,” says Heather Neary, president of Auntie Anne's. “As we launched our new contactless mobile ordering and pickup options, we wanted to truly celebrate by developing a fun and unique way for fans to fulfill their pretzel cravings. So, we got creative and developed a pretzel-lovers dream recliner.
The brand also created a “Recline-To-Dine” chair that orders pretzels with the pull of a lever on the chair. It uses motion sensors in the lever so that when users do so, it immediately connects to the Auntie Anne’s mobile order system to place the order for delivery. The chair even talks to confirm that the order is on its way.
“A few fans were lucky enough to try it out, and we received rave reviews,” says Neary. “But more importantly, even without this super cool chair, anyone with a smartphone can now order freshly baked pretzels for contactless delivery, curbside pickup, or in-store pickup.”
To celebrate the launch of mobile ordering, Auntie Anne’s is launching the Recline-to-Dine Sweepstakes. Until Aug. 25, customers can go to ReclineToDine.com to enter to win exclusive prizes, including:
Grand prize winner – One person will win “an entire year of free pretzels (valued at $1,300), $1,200 to purchase their very own dream recliner, one year of streaming services, and a Kick Back care package including an Auntie Anne’s blanket, pillow and pretzel-inspired socks”
Pretzel-Lover Pack – 24 runner ups will win a $25 Auntie Anne’s gift card and a Kick Back care package, which includes an Auntie Anne’s blanket, pillow, and pretzel-inspired socks
More on Loyalty360 on mobile apps and ordering:
Kum & Go Improves Customer Experience with New Mobile Fuel Pay Program
Cedar Fair Expands Mobile Apps to Promote Healthy Guest Experience
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