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How to Leverage Your Data, Part 3: Actioning on Consumer Data to Drive Incrementality

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Julie Bustos, SVP, Marketing Innovation, The Lacek Group Incrementality is driven by a layered approach to marketing, fueled by increased amounts of data. Our agency curates data for action through four lenses: customer identification, customer preferences, behavioral signals, and strategic segments. Understanding customers through these lenses allows brands to expand […]

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Loyalty360 Reads: June 25 | Carl’s Jr. and Hardee’s Joins with National Park Foundation; Old Navy Pa

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Carl’s Jr. and Hardee’s Partner with National Park Foundation Carl’s Jr. and Hardee’s restaurants are partnering with the National Park Foundation for a Star Pals kids’ meal promotion celebrating the unique experiences and exciting discoveries that await visitors to our national parks. To support the foundation’s mission to preserve and […]