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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Barnes & Noble is launching a new membership program that offers 10% discounts, free shipping, a tote bag, and bigger lattes. The new membership will cost $40 annually, taking inspiration from successful membership programs from other companies like Amazon and Walmart.
Additionally, Barnes & Noble will launch a free tier of the membership program. The free tier functions more like a traditional loyalty program, allowing members to earn virtual stamps for every $10 spent and redeem 10 stamps for a $5 discount on future purchases. $40 tier members will also receive the stamps discount.
“If you don’t have a free program, the vast majority of your customers are blank to you,” says James Daunt, CEO of Barnes & Noble. “[Through a free program] you can learn what they are buying, and then promote to them and engage them.”
Barnes & Noble hopes to use the new program to gather more data on customers and more effectively personalize the experience for its members.
Read More from Loyalty360 on Retail Membership Programs:
Shake Shack Offers Affordable Luxury As consumers trade down their restaurant experiences, Shake Shack has experienced an increase in customer traffic. The fast-casual restaurant chain offers luxury products at more […]
