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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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For the National Hamburger Day on May 28, Burger King released information on each state’s preferences for Whopper customizations. The study — from Jan. 1–Dec. 31, 2022 — revealed that Burger King customers love the ability to customize their orders and “have it their way.”
The study was inspired by the 200,000+ unique ways to customize the Whopper, offering extra toppings, sauces, or burger patties. With the number of options, the QSR chain wanted to see how different regions of the U.S. took advantage of the offerings. As part of the study, Burger King broke down which states preferred which customization options and named New Mexico as “The Champ” for ordering the most Whopper sandwiches of all 50 states.
“The distinctive taste and quality of the Whopper comes down to what we’ve been doing differently for nearly 70 years – flame grilling,” said Pat O’Toole, Chief Marketing Officer, Burger King North America. “With more than 200,000 ways to customize the iconic sandwich, we encourage our Guests to have their flame-grilled Whopper just the way they like it – whether that means a creative combination or a straight-up classic. ‘You Rule’ and so does your Whopper order.”
In addition to the study, Burger King is giving Royal Perks loyalty program members a free hamburger with any $1 purchase between May 26 – 28, 2023.
Read More from Loyalty360 on Burger King:
Tier-based loyalty programs are a way for brands to drive higher engagement with their most loyal customers by providing more discounts, promotions, experiences, events, or other exclusive benefits for members […]
