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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Car retailer Carfax has been using a program called Carfax for Life. This program has helped car dealerships drive traffic during the pandemic as well as lets them use Carfax’s trusted name with specially branded service reminders. These reminders still go to the specific dealership, but because they’re sent from Carfax, statistically, they, on average, lead to four times engagement.
“CARFAX for Life has really closed the circle for us,” said Matthew Pennell, Marketing Director at Priority Auto Group in a Carfax press release. “We don’t have information the same way CARFAX does. CARFAX is able to send our customers manufacturer suggested maintenance, so it’s not us telling them to come back and buy tires, but a trusted third-party with accurate and pertinent data. Their emails to our customers have a 30% open rate, which if you know anything about it, is unheard of.”
The program also encourages people to “favorite” their program dealership as well as provide feedback. According to the press release from Carfax, these customers have had their cars serviced more often, with the average favorite spending an additional $62 per year and is 21 percent more likely to go back to the same dealer. The program has been designed to help keep car owners safe by getting their services done at the right time.
“During these times we need all the help we can get as it relates to driving people to the dealership,” Pennell added in the same news release.
He went on to share that in April, Priority Auto Group sent 24,000 emails to service customers through CARFAX for Life, and they saw 5,000 service visits from those reminders.
The brand also has had most of its 17 dealerships on the program since it started early last year. Overall, Priority Auto Group’s dealerships have more than 58,000 favorites from customers on Carfax’s Carfax Car Care.
Carfax has also announced multiple steps prospective car buyers should take when purchasing a vehicle during the pandemic. The full steps can be seen here, but they include:
Loyalty Programs Alaska Airlines Extends Elite Status, Offers Multiple Ways to Earn Elite Miles Alaska Airlines has announced it has guaranteed the elite status of its Mileage Plan […]
