play_arrow
Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
play_arrow
Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
play_arrow
Episode 117 (Interview) with Len Covello – CTO of Engage People admin
play_arrow
Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
play_arrow
Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
play_arrow
Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
play_arrow
Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
play_arrow
play_arrow
Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
play_arrow
Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
play_arrow
Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
play_arrow
Carl’s Jr. and Hardee’s are collaborating with Twitch and experimenting with custom recipes to bring fans new menu items.
The collaboration will allow social media users, as well as Twitch streamers and viewers, the opportunity to potentially create a new menu item. Fans voted for their favorite ingredients on social media, and Chef Owen Klein, vice president of global culinary innovation of CKE Restaurants, and Twitch streamer and Ambassador, Storymodebae, hosted a Culinary Showdown livestream to create one-of-a-kind, limited-time menu items based on community submissions.
"Carl's Jr. and Hardee's are always looking for the next craveable item and this collaboration with Twitch allows fans to join in on our creative process at our Nashville area test kitchen," said Chef Owen Klein, vice president of global culinary innovation of CKE Restaurants. "The culinary team is excited to see what limited-time offering fans help us create during the culinary stream."
"Although innovative collaborations are not new for our brands, we're taking it to the next level with this fan-forward joint effort with Twitch," said Chad Crawford, chief brand officer of CKE Restaurants. "From our recent market transformation updates to new limited-time menu items, we're always looking to hear from our guests on what to offer next. Now, we can instantly hear from them through the magic of the Twitch service."
Fans can vote on the menu items during weekly streams on Twitch, and Storymodebae will announce the winning limited-time menu item. In this final stream, viewers will have to work together in Chat to decode a series of clues that will unlock and reveal the new menu item. Following the stream, the special item will be offered at select Carl's Jr. and Hardee's locations.
More from Loyalty360 featuring Carl’s Jr. and Hardee’s:
Walmart recently announced the launch of Walmart Rewards, a new way for Walmart+ members to earn additional savings toward future Walmart purchases online or in-store. As an added bonus, current […]
