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Cedar Fair Expands Mobile Apps to Promote Healthy Guest Experience

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Cedar Fair has announced it has added new technology to its mobile apps to help create a healthy and safe park experience for customers and employees. This new technology goes into all aspects of the experience, including the visit, planning, and preparing for the trip, to leaving for the day.
 
 “The safety of our guests and associates has always been, and will always be, our highest priority,” Cedar Fair CEO Richard Zimmerman said in a Cedar Fair press release. “I’m pleased that our internal health and safety experts, as well as state and local government officials, have informed the development and implementation of these technology enhancements which, when combined with our other in-park safety procedures being implemented, should help renew the public’s confidence when visiting our parks. Our more robust suite of mobile technologies not only strengthens the safety measures recommended by health officials but also offers exciting, guest-friendly alternatives that could very well enhance the overall guest experience for the long term.”
 
These changes to the park experience include:
 

  • Planning and preparing for the park visit
    • Required reservations can be made online or through the mobile app, which consists of reserving a specific day and time to visit the park based on its available capacity. Then, the guest will receive a time-bound entry voucher, which appears automatically in their mobile app when logged in
    • Guests with season passes will now be able to process their pass through the website or app instead of visiting the pass processing center in the park
    • Park mobile apps will now have even more thorough information to help prepare the guests for changes in the park

 

  • Arriving and entering the park
    • Upon arriving at the park, the guest’s reservation will be checked and confirmed, and their ticket or season pass scanned
    • All guests entering the park will be required to complete an initial health check; guests with the app can complete most of the aspects of this questionnaire online before visiting the park according to the Cedar Fair press release
    • Messages through the app will remind guests of new processes and procedures, and give real-time alerts on capacity constraints that might affect their visit

 

  • Enjoying the park
    • Enhanced cashless payment options are being introduced to cut down on touchpoints and expenses
    • Mobile food ordering is also expanding to at least four parks in 2020 to improve the guest service and eliminate long lines
    • The app’s mapping and wayfinding modules are being used to help monitor potential overcrowding in different areas of the park throughout the day

 

  • Exiting the park
    • Enhanced guest surveys will help give the park firsthand feedback on the visit
    • Location services on the app will help manage the guest flow and maximize the capacity without sacrificing safety



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