play_arrow
Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
play_arrow
Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
play_arrow
Episode 117 (Interview) with Len Covello – CTO of Engage People admin
play_arrow
Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
play_arrow
Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
play_arrow
Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
play_arrow
Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
play_arrow
play_arrow
Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
play_arrow
Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
play_arrow
Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
play_arrow
Chipotle Mexican Grill announced it is launching Chipotle Burrito Builder on Roblox, a new simulation experience that will challenge players to roll burritos in the metaverse to earn Burrito Bucks, the brand's in-experience currency on Roblox on National Burrito Day. The first 100,000 Roblox players to successfully roll a burrito will earn Burrito Bucks for an entrée code redeemable on the app or online.
This marks the first time a brand has enabled Roblox players to earn and exchange a Roblox in-experience currency for real-world items. Chipotle will also become the first national restaurant brand to serve virtual food on Roblox.
"We've tapped into play-to-earn, an emerging engagement model in the metaverse, to launch our newest experience on Roblox that celebrates the iconic Chipotle burrito," said Chris Brandt, Chief Marketing Officer. "We're blending the metaverse and real-world elements of our brand to take the Chipotle fan experience to a whole new level."
The brand previously launched the Chipotle Boorito Maze on Roblox in October of 2021.
Roblox players will also have the chance to wear Chipotle '90s-inspired uniforms while rolling burritos and unlock new virtual items inspired by '90s fashion.
To celebrate its return to the metaverse, Chipotle will launch the first-ever menu item inspired by Roblox. The Chipotle Burrito Builder Burrito will be the first real-world menu item created by the metaverse community for a national restaurant brand. The new burrito can only be accessed by Chipotle Rewards members on the Chipotle app and website.
In another first, Chipotle will become the first restaurant brand to enable its loyalty members to exchange Rewards points for a Roblox Gift Card through the Chipotle Rewards Exchange on the Chipotle app and Chipotle.com. A total of 10,000 gift cards will be available. Chipotle will also give away a total of one million Robux to fans via Twitter.
For National Burrito Day, April 7, Chipotle Rewards members in the U.S. can get a free side or topping of Queso Blanco with the purchase of an entrée when they use the digital-only promo code "NBD2022" at checkout, exclusively on the Chipotle app and Chipotle.com.
More from Loyalty360 featuring Chipotle:
The continually growing customer loyalty landscape demands unique strategies for brands to stand out among the competition. For one company, they return to the root of loyalty: superior customer service. […]
