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In the latest collaboration involving a non-hospitality brand and a vacation rental or hotel, Eggo unveiled its Eggo House of Pancakes to celebrate National Pancake Day. Eggo partnered with the German-based vacation rental company HomeToGo for the promotion. The unique lodging initiative provides a sweet deal for lucky guests booking the cabin during its limited availability.
The bed and breakfast cabin in Gatlinburg, Tennessee, has been transformed to look like a pancake lover’s fantasy, inside and out. Syrup appears to drip from the roof, and its chimney resembles a stick of butter. Meanwhile, the interior was renovated with the Classic Eggo yellow and red color scheme and pancake breakfast-themed decor, complete with a freezer full of Eggo Pancakes. There is even a billiard table with Eggo-branded pool balls. Eggo said it decided on a pancake-themed cabin rather than waffles because Gatlinburg is considered the Pancake Capital of the South.
Joe Beauprez, Senior Director of Marketing for Frozen Foods at Kellanova, the parent company of Eggo, said, “Eggo and waffles are an iconic combination, so much so that fans might forget about our pancakes. That’s why we’re flipping our focus with this unexpected experience that celebrates Eggo pancakes as a breakfast go-to that’s equally good at making parents’ lives easier and making breakfast delicious. Plus, we know that planning a family vacation can be chaotic, so we’re helping parents check one more thing off their to-do list for spring break season with this deliciously fun house.”
The pancake experience is the latest trend where a non-hospitality brand crosses over to collaborate with a vacation rental or hotel. Barbie® transferred an Airbnb into a Dreamhouse®, and PEEPS® is collaborating with Home2 Suites by Hilton Easton to offer its PEEPS® Sweet Suite for Easter.
Danielle Finch, Director of Consumer Experience at HomeToGo, stated, “At HomeToGo, we’re on a mission to make vacation planning as delightful as the trips themselves. And we love pancakes. That’s why we are thrilled to partner with Eggo to bring their House of Pancakes to fans of unique vacation rentals. We look forward to inspiring adventure-seeking families to embark on unforgettable journeys, all while showcasing the simplicity of booking their dream stays using HomeToGo. We believe booking a vacation rental should be as easy as a pancake breakfast with Eggo: without any chaos and full of fun.”
Interested parties can request a free booking during March on a first-come-first-served basis.
Learn more about the Eggo House of Pancakes stay here:
https://www.hometogo.com/eggohouseofpancakes/
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