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Expedia Group has officially announced the launch of One Key, a new loyalty program that brings the company's three flagship travel brands of Expedia, Hotels.com, and Vrbo together, marking the first time a major online vacation rental platform will have a loyalty program.
With One Key, all three brands will be a part of one simple, flexible program, allowing travelers to earn and use rewards across Expedia Group's marketplace of eligible flights, hotels, vacation homes, car rentals, cruises and activities. For example, a guest can now earn rewards on a Vrbo vacation rental and use them on a flight on Expedia or hotel on Hotels.com, creating numerous travel possibilities for members.
Combined, the brand’s loyalty programs have more than 169 million members and have provided more than $10 billion in travel savings to date. One Key is now live in the United States and will roll out globally, starting in 2024.
In addition to the ability to earn points and rewards, One Key members instantly save with access to special Member Prices on select flights, hotels, cruises, car rentals and activities. One Key is a tiered loyalty program, with members starting at the Blue tier, but having the opportunity to qualify for Silver after booking 5 trip elements, such as a hotel room night, eligible flight, or one-day car rental. For example, if a member books two nights in a hotel and a three-day car rental, they would earn 5 trip elements.
The One Key tiers include:
Blue – Sign up for free
Silver – 5 trip elements within a year
Gold – 15 trip elements within a year
Platinum – 30 trip elements within a year
As travelers progress to higher membership tiers, they unlock deeper discounts and can enjoy perks at VIP Access properties. Gold and Platinum members can also take advantage of Price Drop Protection for eligible flight bookings made on the Expedia app.
"We've significantly increased the pace of innovation at Expedia Group over the past few years, allowing us to push the boundaries in tech, loyalty, and service. From our industry-leading advancements in AI and machine learning to our flexible new loyalty program, One Key, no company is doing more to put the traveler experience front and center in everything we do," said Peter Kern, Vice Chairman and CEO, Expedia Group.
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