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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Brands as trustworthy as Kellogg’s can provide good advice based on their experience and longevity. Recently, the company shared strategies for reaching and engaging a more diverse consumer set. More than ever, consumers seek brands that are culturally relevant to them and what they value. Purchasing decisions are informed by how much they identify with the brand producing the product.
Kellogg’s shares three strategies:
Start and live by your purpose. – Understanding what your brand represents and keeping authenticity is crucial.
Increase representation and upskilling initiatives. – Engage employees in this effort by educating them on cultural norms within the diverse consumer set. Empower marketers to embrace inclusivity and create multicultural campaigns in support of products.
Turn data into insights and action. – With first-party data decreasing, leverage tools and technologies that will allow you to connect with “addressable” audiences.
“To stay on the cutting edge of marketing and advertising, brands must prioritize inclusivity and awareness in their marketing strategies,” says Charisse Hughes, SVP, Chief Growth Officer, Kellogg Company.
Considering the multicultural population in the U.S. boasts almost $4 trillion in spending power, Kellogg’s advice should not be ignored.
Read more from Loyalty360 on Kellogg’s:
Kellogg Company Designs Employee Engagement with People Analytics
Kellogg Donates 30 Million Food Servings
Kellogg’s Donates $25,000 to Support School Sports in Local Communities
BMO Financial Group, a leading North American financial institution, has announced the launch of an enhanced version of its Premium Rewards Mastercard exclusively designed for its U.S. Private Wealth clients. […]
