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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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AirAsia Partners with Plusgrade to Improve Customer Experience
AirAsia and Plusgrade announced a partnership to allow customers to bid for upgrades and reserve the seats next to them on flights for extra space and comfort. The goal of the partnership is to improve the customer experience for travelers using Asia’s leading low-cost carrier.
Following strict travel restrictions from pandemic shutdowns, travel companies in Asia are looking for ways to increase revenue and encourage customers to use the services now that restrictions are lifting. Plusgrade hopes to help AirAsia rebuild its customer base through the partnership and increased amenities for travelers.
Hostess Launches New Snack Cake
Hostess will launch a new snack cake inspired by candy bars in a move to innovate the snack cake market. Kazbars™ feature layers of chocolate cake, crème, candy crunch, and caramel or chocolate fudge.
The new product comes after Hostess listened to customers, who wanted multitextured snacks. In a move to compete more with candy bars, the cakes will be available for individual sale in the candy bar sections.
Kind Focuses New Ad on Promoting Wellness
In its first commercial in over a year, Kind North America is leaning into consumer trends on wellness and nutritious foods. In its new “I See Almonds” campaign, Kind is highlighting the whole almonds in its new snack bar.
The campaign continues the brand’s focus on simple ingredients. Kind hopes to market healthy lifestyles, making nutrition accessible to any consumer.
Read More on Trends, Updates, and Industry Leaders.
Heading into 2023, brands are hoping to capitalize on upcoming trends in customer loyalty to differentiate themselves and stand out from the competition. Loyalty360 recently released its State of Customer […]
