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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Mars Wrigley Australia Invests in Sustainable Packaging
Mars Wrigley Australia announced a new facility to further develop sustainable packaging solutions. The company will invest $19+ million in the facility, adding to $44+ million in investments since 2021.
The investment follows the Ballarat factory’s paper-based packaging rollout in retail stores. The new facility will increase the brand’s sustainability efforts, with Mars, Snickers, and Milky Way bars in Australia all switching to recyclable packaging.
Barbie Launches Immersive Customer Experience
Barbie parent company Mattel partnered with Kilburn Live and IMG to launch the World of Barbie immersive customer experience. The experience allows guests to visit a life-size Barbie Dream house in Santa Monica, CA.
The World of Barbie pilot in Toronto drew in 100,000 guests during a three-month period. The experience will travel on tour, eventually moving to New York, Chicago, and other cities.
Starbucks’ Odyssey Loyalty Program Plans Second Round of NFTs
Starbucks’ beta loyalty program Odyssey is planning a release of its second collection of NFTs. The new collection will feature a staggered release, following issues from the first collection.
The Web3 loyalty program launched its first collection with a limited 2,000 NFTs — called Stamps — which faced such high demand it crashed the Odyssey website. The second collection of Stamps will be available to members with two or more Stamps already in their possession.
Read More on Trends, Updates, and Industry Leaders.
IKEA Canada is a vision-based company and brand. With a mission to create a better everyday life for people, it has met that goal for over 45 years through the […]
