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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Loyalty360 has released its Next Generation Customer Loyalty: 2024 Loyalty360 Brand Marketer Research, including insights from brand members who run leading customer loyalty programs, on how their organizations are defining, planning for, and managing next generation customer loyalty strategies.
In October 2023, Loyalty360 led qualitative discussions with Brand Members and surveyed over 90 brand marketers to gain deeper insights into their perceptions of next generation customer loyalty, the opportunities marketers are embracing, and the potential challenges hindering their progress. The results highlighted the importance of next generation customer loyalty and shed light on the obstacles marketers must overcome to improve and enhance their customer loyalty efforts.
Key findings and takeaways from the report include:
“Our most recent research on next generation customer loyalty was driven by the eagerness of Loyalty360 Brand Members to gain a deeper understanding of the trends, technologies, and strategies poised to deliver significant value to their customer loyalty programs,” stated Mark Johnson, CEO of Loyalty360. “In this era of rapid change, pioneering the evolution of loyalty programs and customer experience strategies that align with the expectations of consumers is not merely an option but a strategic imperative for marketers.”
“Brands acknowledge that customer loyalty has transcended mere points and rewards; however, formulating a strategy for the next evolution of loyalty programs can be daunting,” explained Carly Stemmer Ivory, Vice President and Research Analyst at Loyalty360. “Our latest report aims to provide valuable insights into how marketers can adeptly navigate this complex and ever-changing industry.”
Loyalty360’s 2024 Next Generation Customer Loyalty Report is now available on Loyalty360.org. For additional information on the report, to arrange an interview, or to speak with an analyst regarding the reports, please feel free to contact Loyalty360 at info@loyalty360.org.
About Loyalty360
Loyalty360 is the only objective community for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we’ve created a network of brands and technology providers representing some of the best voices that the customer loyalty industry has to offer. Visit us at Loyalty360.org or follow us on YouTube, Twitter (X), LinkedIn, and Facebook.
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More than ever, brands endeavor to meet customers in real-time with loyalty program benefits and experiential rewards that set them apart from the competition. Yet many brands struggle, unable to […]
