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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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The Container Store to Launch a New Loyalty Program and Mobile App
The Container Store customers will see a new loyalty program and mobile app in the retailer's coming quarter.
The new tier-based loyalty program is expected to launch at the end of March, CEO and president Satish Malhotra said during the retailer's Q3 2021 earnings call. The new program's goals are to attract new customers and reward deeper engagement with existing customers.
"The intent of it is really not only to attract new customers with our program, but really reward those customers that are engaging with us on a day in, day out basis," said Malhotra. "We have an ability to ensure that we can improve the active rate of our members and improve the frequency of their visits, including their spend. And I think the program that will be unveiled by the end of fiscal '21 will satisfy our objectives on that."
Brands Focus on Personalization and Consumer Preferences When It Comes to Holiday Communications
A handful of companies, including online marketplace Etsy and British supermarket Tesco, are adapting their marketing strategies in response to customers' sensitivities, letting them block email blasts for specific holidays such as Valentine's Day, which can be difficult to handle.
The move is part of marketers' wider attempts to make their brands more empathetic, and their email campaigns more personalized, said Adam Reader, senior vice president and head of strategy at Lida, a New York-based marketing agency specializing in customer relationship management.
At the same time, customers increasingly expect greater control over what types of marketing they receive, he said. Marketers now have access to the data and tools needed to help them send customers only the most relevant emails, including online browsing and purchasing data, newsletter preference settings, and feedback requests such as email opt-out mechanisms.
Sephora Creates Global Chief Digital Officer Position
Sephora has announced the creation of a new role, Global Chief Digital Officer, and named Marc Abergel to the role, according to a report published by WWD. Abergel joins Sephora from Deloitte's Digital Human Consulting arm and is charged with setting and rolling out Sephora's digital strategy, enhancing consumer journeys, and drive growth of e-commerce.
Sephora has experienced growth in its digital channels as a result of the pandemic and is now targeting huge gains, forecasting that the unit could soon account for half of the business. The perfumery chain recently acquired Feelunique and has partnered with Zalando in Europe.
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This week, Cinemark has exciting news for movies fans. The theater chain has introduced a brand new all-inclusive digital pass for cinema’s biggest fans during its annual Oscar® Movie Week […]
