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88% of Gen Z Believe AI Can Help Shopping Experience
Younger shoppers have a positive outlook on how AI (artificial intelligence) can impact their customer experience. A new consumer research study by leading e-commerce technology company, Rokt and the Harris Poll studied the changing expectations of today's consumers and also identified the top priorities for e-commerce shoppers.
These priorities included relevant, personalized deals, low prices, and a streamlined checkout experience. When surveyed, 88% of Gen Z respondents reported that they believed AI would positively impact their online shopping experience.
"Brands and retailers across categories are scrambling to identify how they can best use AI to elevate their ecommerce customer experience and drive revenue," says Elizabeth Buchanan, Chief Commercial Officer at Rokt. "This research provides decision makers with a roadmap for creating new strategies and implementing advanced tech, such as AI, to significantly help improve the online shopping experience in ways that will surprise and delight shoppers."
Some key highlights from the study can help brands understand customer frustrations and help them improve their own customer experience online.
Among US survey respondents, 73% say they often experience some form of frustration or barrier at checkout, including having to log in/make an account (33%), too many ads at checkout (34%), or irrelevant ads and product recommendations (33%).
When shopping experiences don't feel personalized, 20–29% of consumers say they will walk away from their cart, the brand, or the experience.
67% of Gen Zers globally agree that they "enjoy the feeling of adding a little something extra to my online shopping cart when I'm checking out."
Readers can see the full study online by clicking here.
Fuzzy’s Taco Bar to Give Free Tacos to Loyalty Members
Fuzzy’s is sharing more of their delicious tacos with loyal customers. Fuzzy’s Taco Shop is giving away free tacos to reward loyalty members. National Taco Day is on Wednesday, October 4, and Fuzzy's Taco Shop is celebrating by giving away two free tacos to all Fuzzy’s Taco Shop Rewards members. All Fuzzy’s Taco Shop guests can enjoy $1.50 tacos all day long.
Each Fuzzy's Rewards member will receive an offer in their app valid for two free Baja Tacos when they make a $5 purchase on October 4 through the Fuzzy’s app. To receive the two free Baja Tacos, guests must be an existing Rewards member or download Fuzzy’s Taco Shop app and create an account by Saturday, September 30. The offer will automatically be added to the Fuzzy’s Taco Shop app on Wednesday, October 4.
The special National Taco Day pricing is available for dine-in, to-go and online orders where available.
White Castle Launches New Delivery Service in White Castle App
White Castle fans can now order their favorite sandwiches and combos online within the White Castle app. Improving the online ordering process gives White Castle customers another easy way to order ahead for pick up or delivery.
"The White Castle app has delivered cravings and savings for customers since it first launched," says Jamie Richardson, vice president at White Castle. "The addition of delivery in the app truly makes this a one-stop shop for anyone looking to satisfy their hankering for that one-of-a-kind taste of White Castle!"
With the addition of easy delivery, the all-encompassing White Castle app also features:
Complete easy-to-navigate menu
White Castle Locator
Crave Customization
On-the-go Ordering
Save your Fave Crave
App-exclusive menu items and offers
Exclusive access to Craver Nation offers and deals
Read More on Trends, Updates, and Industry Leaders
Original Article Links:
Fuzzy's Taco Shop to Give Away Free Tacos to Rewards Members | QSR magazine
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