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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Domino's Launches Carside Delivery 2-Minute Guarantee
QSRmagazine.com reports Domino's is launching a new guarantee. Domino's Carside Delivery 2-Minute Guarantee is simple: order Domino's Carside Delivery online, check in when you arrive, and as soon as your order is ready, a Domino's team member will head to your car in less than two minutes or your next pizza is free. But that's not all.
Domino's and DraftKings Inc., a leading sports entertainment and technology company, have launched Domino's Carside Delivery 2-Minute Guarantee Over/Under Challenge as well, giving customers the chance to predict if Domino's Carside Delivery nationwide will be quicker than two minutes, more or less than 80 percent of the time, for the chance to win a share of $200,000.
Survey: Nearly Half Lose Trust in a Brand If Exposed to Toxic or Fake Content
Since the beginning of the pandemic in March 2020 there has been an increase of inappropriate or misleading user-generated content (UGC) online, and it has caused consumers to have trust issues with brands, according to a new survey from TELUS International, a leading global customer experience (CX) and digital solutions provider.
Over half (54%) of respondents have witnessed this rise, with 36% seeing instances of inaccurate, fake or even toxic UGC multiple times a day, and an additional 15% saying they see this type of content daily. More than 40% of respondents will disengage from a brand’s community after as little as one exposure to toxic or fake UGC, while 45% say they will lose all trust in a brand.
McDonald's to Celebrate the All-New Film Space Jam: A New Legacy
McDonald's 25 year-long Space Jam legacy dates back to 1996 when we released the now-iconic, collectible Happy Meal toys, so it's only right we get in the game with the upcoming release of the animated/live-action event film Space Jam: A New Legacy. We've teamed up with skateboard lifestyle brand Diamond Supply Co. to create the McDonald's x Diamond Supply Co. x Space Jam: A New Legacy Collection, a custom line of jerseys, shorts, sweatshirts and more inspired by the film. It will drop exclusively on DiamondSupplyCo.com and at Diamond Supply's flagship store in Los Angeles on July 3 at 9 a.m. PDT, available while supplies last.
"Space Jam: A New Legacy has been such a long time coming! We're all looking forward to the premiere, and can't wait to help our fans gear up for the event with this official merch collection," said Jennifer Healan, McDonald's VP of U.S. Marketing, Brand Content and Engagement. "From bringing fans closer to the celebrities they love with our Famous Orders campaigns, to dropping apparel so they can suit up with the iconic Tune Squad, we're always looking for new ways to excite and connect with our customers."
Western Union Launches Digital Money Transfers
Western Union, a leader in cross-border, cross-currency money movement and payments, has collaborated with Linxo, a leading budget management and bank account aggregation application in France, to enable users to make local and cross-border payments through Western Union’s platform.
Linxo’s customers can now make and manage money transfers through Western Union’s platform, quickly, conveniently, and reliably, 24/7. Users can fund their transfers through their bank account or card, and have their funds paid out into billions of bank accounts and millions of mobile wallets in approximately 125 countries, or more than half a million retail locations in more than 200 countries and territories.
HDI Seguros Launches First Telematics Safety and Rewards Program in Mexico
HDI SEGUROS, a leading auto insurance companies in Mexico, has partnered with Cambridge Mobile Telematics (CMT) to launch HDI iDriving, a complete safety solution based on mobile telematics that helps drivers improve on risky driving behavior, detect crashes, and provide proactive response in the event of an accident.
The HDI iDriving program is built upon CMT’s DriveWell App+Tag platform, which is used by 6.5 million drivers around the world. CMT’s AI and machine learning based platform has analysed billions of miles traveled by millions of drivers, allowing the iDriving app to accurately recognize and measure risky driving, and help reduce those risky behaviors by engaging drivers regularly with rewards.
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Julie Bustos, SVP, Marketing Innovation, The Lacek Group Incrementality is driven by a layered approach to marketing, fueled by increased amounts of data. Our agency curates data for action through […]
