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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Caesars Sportsbook Launches in Maryland
Caesars recently launched Caesars Sportsbook in Maryland. Eligible sports fans can now enjoy mobile sports wagering experience on iOS, Android, or desktop while taking advantage of rewards and special sign-up offers. The Caesars Sportsbook app is anchored by intuitive features with a focus on speed, ease of use, multiple ways to deposit funds, and faster payouts.
Caesars Sportsbook combines sports wagering with rewards through the customer loyalty program, Caesars Rewards. Maryland sports bettors can now earn Tier Credits for status and Reward Credits that can be redeemed for Caesars Rewards experiences. In Maryland specifically, customers can get special access to tickets, merchandise, and meet-and-greets with Baltimore Ravens' players.
Nordstrom and TD Bank Extend Partnership
Nordstrom and TD Bank have extended their partnership. TD Bank announced the extension of its credit card program agreement with Nordstrom. TD will continue providing card products and experiences to Nordstrom customers as the exclusive issuer of Nordstrom's U.S. Visa and private-label consumer credit cards. TD first acquired Nordstrom’s credit card portfolio in 2015.
"Through the Nordstrom card program, we deliver the elevated experiences that our customers have come to expect," said Dennis Bauer, President of Payments and Credit at Nordstrom. "Our cardholders enjoy more rewards, exclusive perks and early access to our highly anticipated Anniversary Sale. TD shares our dedication to meeting customers' evolving needs, and we value their partnership as we continually innovate our offerings and enhance our capabilities."
NFT Apparel Launch for Cyber Monday
KickHouse has launched special NFT apparel for “Cyber Monday.” The apparel is the kickboxing studio’s second NFT project, which attaches a free NFT to a limited-edition KickHouse hoodie purchase, just in time for the largest online shopping day of the year. The free NFTs are minted and distributed by The Blue Marble, an easy-to-use platform that removes friction in the NFT minting process.
"We wanted to align our second NFT project with Cyber Monday because we know e-commerce or digital purchases in the future will live on the consumer blockchain." said Samantha Salas, Vice President of Marketing at KickHouse. "This project builds on our January NFT collection and continues our quest to educate around the opportunities that exist in web3."
Link to Part 1: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-%E2%80%93-P It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work […]
