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As part of its 75th anniversary, NASCAR launched its new NASCAR Fan Rewards program. The free program offers fans rewards for engaging with racing and the brand. NASCAR will host a launch event to generate excitement among fans, featuring a special NASCAR Fan Rewards paint scheme on the No. 77 car in the Busch Light Clash race.
“Our fans are the reason we race week in and week out, so we wanted to show our appreciation by creating this free program that rewards them for doing what they’re already doing — connecting with the sport they love,” said Pete Jung, NASCAR senior vice president and chief marketing officer.
Fans can earn points through purchases and interacting with the brand in ways like:
Watching races from home
Attending NASCAR races
Playing NASCAR fantasy live
Participating in weekly trivia
Purchasing race tickets and camping
Visiting the NASCAR hall of fame
Purchasing merchandise from NASCAR.com
Fans can create or use their NASCAR.com account to join the program and start earning points. Fans can redeem points for race tickets, VIP experiences, merchandise, gifts cards, or donate to the NASCAR Foundation.
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[ad_1] Loyalty360’s most recent State of Customer Loyalty Report revealed many brands are looking to redo their loyalty programs in 2023, adding more reward or customization options. Antavo — as […]
