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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Deloitte Digital’s latest research on generative AI suggests the technology will play an ever-increasing role in the development of marketing content across business sectors. Generative AI can produce a range of online content, including text, imagery, audio, and video.
Deloitte Digital engaged 650 marketing and e-commerce leaders from U.S. companies with 100 or more employees and annual revenues over $50 million. Those surveyed reported an average increase of 54% in the volume of content needed over the last year, and 80% view content marketing as vital to their digital marketing strategy.
Despite widespread support for content marking within companies, the leaders said their marketing teams can only meet the demand for quality content an average of 55% of the time. The findings suggest that generative AI can help companies move closer to their content goals.
Twenty-six percent of respondents already use generative AI, and another 45% plan to use it by the end of 2024. Among the early adopters, users report saving an average of 11.4 hours per week, enabling them to focus on higher-value or more strategic tasks. Current users report an average return of 12% on generative AI investments.
"Generative AI solutions are not just about keeping up with content demands; they are about staying ahead of them," said Mike Brinker, who heads the Content Studio at Deloitte Digital. "By working alongside artificial intelligence, businesses are empowered to create high-quality, personalized content efficiently, giving them a competitive edge in today's digital marketplace."
Learn more about Deloitte’s research on Generative AI in Marketing Content Production here.
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