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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Saks OFF 5TH recently launched a new loyalty program, OFF 5TH Rewards, program where customers can earn points on every purchase and receive other benefits such as free shipping and access to special member-only sales and events.
Through extensive customer research, Saks OFF 5TH uncovered a significant opportunity to better serve its target customers through a tender-neutral loyalty program.
“OFF 5TH Rewards was created to provide additional value to our loyal customers in a simple yet impactful way,” said Sara Griffin, SVP, Marketing, Saks OFF 5TH. “Nearly 90% of Saks OFF 5TH customers shared with us that they would be interested in participating in a tender-neutral program. We’re excited to launch OFF 5TH Rewards as a direct result of this customer feedback and continue to enhance our personalized shopping experience.”
With OFF 5TH Rewards, customers will earn points for every dollar they spend on the website, mobile app or at Saks OFF 5TH stores in the U.S., with points earned per dollar increasing with tier status.
OFF 5TH Rewards has three status tiers based on annual spending: Star, Icon and OFFicial with rewards including bonus promotions, free shipping, members-only sales and events.
The launch of OFF 5TH Rewards will be supported through a comprehensive in-store and online marketing campaign, including email, organic and paid social, display and site advertising.
Customers can enroll in OFF 5TH Rewards in-store, on the website or through the app.
More from Loyalty360 featuring Saks and Saks OFF 5TH:
Don Smith, EVP Chief Consulting Officer, Brierley, recently hosted a webinar to discuss the topic of emotional loyalty. This in-depth discussion included first-hand accounts from Hugo Munday, Director, Customer Service, […]
