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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Shipt announced the launch of the Shipt Summer Seeker Program. This shopper loyalty program is designed to reward employees who frequently perform high-value service for Shipt. This new program offers members several ways to save, including a tier system for additional benefits as members rack up points.
Shipt Summit Seeker Program Tiers
Shipt shoppers work various hours every week. Some shop for the delivery service a few hours a week and others closer to full-time hours. The loyalty team at Shipt wanted to create a program that worked for all their shoppers while rewarding the highest performers.
"We know our customers appreciate shoppers who go above and beyond, and our new Shipt Summit Seeker Program recognizes that extra effort shoppers put in," said Raj Kapoor, Chief Operating Officer of Shipt. "Even someone who only shops a few hours a week can take advantage of this program. Because the Shipt Summit Seeker Program was built in collaboration with shoppers, it rewards them for high quality service with some of the things shoppers value most."
There are 3 tiers for Shipt shoppers to reach as they shop. The tiers are: Wayfinder, Trailblazer, and Summit Star. To qualify for the Shipt Summit Seeker Program at the Wayfinder level, shoppers must have at least a 4.70 rating, 90% on-time delivery percentage and have completed 10 orders. The program cycle is 2 months long, which means all shoppers will have their qualifications evaluated every 60 days.
Shipt Consumer Feedback
Receiving consumer feedback is critical to a successful loyalty program. Shipt found some interesting findings when they asked shoppers about what kind of benefits that they would like in a loyalty program.
Shipt prioritized the program’s perks with shopper feedback in mind:
Based on a nationwide survey, Shipt received 7,500 responses, and gas discounts were overwhelmingly the most requested perk by shoppers. Over 80% of shoppers surveyed sharing that gas discounts are the most valuable to them. Today, Shipt is announcing that it is expanding its investment into Upside and is now able to offer the industry-leading gas perk to shoppers in the Summit Star tier: up to $1 per gallon cash back for two fill-ups in each 60-day period. After the two fill-ups in each 60-day period, shoppers may still be able to access up to $0.25 per gallon cash back as an Upside user.
70% of shoppers surveyed shared that grocery credits would be valuable to them as they shop for their families. Shipt took that feedback to heart and is rewarding shoppers in the Summit Star tier with a $50 credit in their Shipt member account to be used on purchases at a retailer of their choice. All shoppers with Shipt already get a free Shipt membership, and now top-tier shoppers will be able to use this reward toward their own day-to-day purchases.
On top of the perks that all shoppers already have access to, Shipt is launching a new partnership with a wellness partner, Avibra, to give eligible shoppers a variety of wellness perks, including injury protection insurance, $1,000 in life insurance, $10,000 of AD&D coverage, housing, debt and credit counseling, a 24/7 well-being advisor and a prescription savings program – all at no cost. Shoppers registered with Avibra will also have access to the company's Dollar Benefit Store where, for only $1 a week, they can access even more savings on things like roadside assistance, dental and vision, chiropractic & alternative medicine, critical illness, group fitness classes, mental health support and more.
Read More on Loyalty360:
Shipt to Diversify Portfolio, WorldHotels Collection Expansion, and More
Sephora Customers Can Earn Rewards and Have Orders Delivered Same-Day with New Shipt Partnership
Walmart+ Offers Members New Travel Benefits There’s still time to travel this summer and Walmart is looking to help loyalty members save when they plan their next vacation. Walmart+ members […]
