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1-800-Flowers and Universal Pictures Team Up for Digital Movie Offerings




1-800-Flowers.com is teaming up with Universal Pictures Home Entertainment to bring movies to the gifting experience, as Universal is making some of its most popular films available to gift-givers as an add-on purchase.

1-800-Flowers.com customers can purchase a digital movie as a complement to their gift, while also letting their gift recipients select the movie of their choice from a diverse offering of film titles.

At launch, hundreds of films from the Universal vault will be available as a digital movie add-on, including a wide variety of high-profile new releases, such as Trolls World Tour and The Invisible Man, along with film gems such as Jurassic World, Jaws, Back to the Future, and more. Customers can pair the gift of entertainment from two budget-friendly pricing tiers: $6.99 for award-winning classic and popular hit films, and $9.99 for blockbuster hits and newer releases. The movie is the recipient's to keep, helping them build their personal library through the free digital movie collection app, Movies Anywhere.

"With many people choosing to stay home, backyards everywhere have been transformed into makeshift movie theatres," says Amit Shah, president of 1-800-Flowers.com. "This exciting collaboration with Universal, together with the unique delivery experience designed by SmartGift, provides a fantastic new way for customers to engage with our brand and connect with each other."

Michael Aaronson, senior vice president, Universal Pictures Home Entertainment, says digital movie collecting continues to surge.

"Now consumers can enrich every gifting occasion with a personalized movie experience that, for the first time, offers the opportunity to pair a digital movie with another gift via a major eCommerce brand,” he says. :By giving the recipient the power to choose the film that is right for them, this collaboration introduces the most personalized and flexible digital movie gifting experience in the marketplace.”

Powered by SmartGift, customers can synchronize the arrival of their digital movie code with their gift delivery. They can also notify the recipient that their gift is on its way and surprise them with their favorite film ahead of time. Through the messaging app of their choice – email, Facebook Messenger or SMS – recipients will digitally unwrap their gift to find a redemption code which will unlock access to a list of films from which they can make their perfect movie selection.


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