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7-Eleven Redesigns Rewards App with Integrated 7Rewards Experience


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After the initial launch of the 7Rewards® loyalty program app in 2017, 7-Eleven has enjoyed continued success with its loyalty program and customer engagement efforts. The 7-Eleven® mobile app has evolved over time to meet customers’ shopping needs. The newly released app update includes a series of upgraded features that enhance customer experience both in store and through the 7NOW® delivery system. The app is available for both iOS and Android.   

"The heart of our digital connection with the customer is through the 7-Eleven app – it's a key driver that allows us to give our customers the convenience they want anytime, anywhere," said Yaqub Baiani, Vice President of Product Management at 7-Eleven. "We're focused on making our customers' shopping experiences easier, quicker, and more personalized – both in and out of our stores." 

As the world's largest convenience retailer, 7-Eleven understands the importance of consistently meeting customer needs with the highest levels of convenience, engagement, and satisfaction. All those lessons are crucial to success in the digital world. Updating features to improve engagement while being more comfortable for the consumer to use is essential.  

Learn more about the best-in-class updated features the redesigned 7-Eleven mobile app has to offer:   

  • Simplified login and registration – making it easier for on-the-go customers to access the app. 

  • Improved in-app shopping and delivery experience – customers can browse through a vast catalog of items and make their selection with just a few taps. 

  • New discovery experience – including quick access to fuel loyalty, carwash experiences and more. 

  • Onboarding and homepage improvements – allow an intuitive user interface that makes navigation smooth and effortless. 

  • Centralized deals and rewards – exclusive deals and discounts for loyalty members are front and center. 

  • Seamless user interface – new design aesthetic and animations covering over 500 screens across the app end to end. 

"It was paramount that we focused our efforts towards simplifying the core technical components of the customer experience in the app – including purchasing, payment and rewards," said Ranga Mohan, Vice President of Engineering at 7-Eleven. "By improving these elements we've allowed the customer to have even more of a frictionless checkout experience regardless of where they're shopping with us – in-store or at home via 7NOW Delivery." 

The 7-Eleven app can be downloaded from the App Store or Google Play, or by visiting 7Rewards.com. 

Read More about 7-Eleven on Loyalty360:  

7-Eleven’s Newest Delivery Partnership, Instant Brands’ Employee Rewards Program, and More 

7-Eleven Brainfreeze Season Rewards, 1 Million Subscribe to Cinemark Movie Club, and More 

7-Eleven Rewards Members Can Celebrate Pi Day with Special Deal, Caesars Sportsbook Brings Elevated Experience to Fans Across Illinois, and More 

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