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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Steak n Shake Opening 45 Restaurants
Steak n Shake announced that it is opening 12 new restaurants by the end of the first quarter of 2021. This is in addition to the 33 restaurants Steak n Shake opened in the fourth quarter of 2020. The company is on a growth trajectory, with robust new unit economics. The company recently became debt-free, making Steak n Shake one of the strongest companies in the restaurant industry.
Steak n Shake had previously closed restaurants that did not deliver excellent customer service. With the advent of its new owner-operator model, Steak n Shake intends to award every restaurant to an operator who provides legendary customer service. Unlike a typical franchising opportunity, which could cost over $2 million, Steak n Shake's program requires that an aspiring owner-operator invest a total of $10,000 and demonstrate exemplary service as an operator. Steak n Shake is making the American Dream a reality for those with talent and passion.
EY Future Consumer Index: Consumers More Concerned One Year Into The Pandemic
The sixth EY Future Consumer Index, a survey of 14,500 consumers across 20 countries fielded in January-February 2021, finds that consumers are more worried than four months ago about their health, their families and their futures. One year into the pandemic, the Index finds that consumers will still prioritize affordability (32%) and health (25%), over the planet (17%), society (14%) and experience (12%) in the future.
The share of people who think they will live in fear of the COVID-19 pandemic for at least another year has risen from 37% (October 2020) to 40% (February 2021), despite vaccines being rolled out.
Lowe's Announces "100 Hometowns"
In celebration of its 100th birthday, Lowe's announced the launch of 100 Hometowns, an initiative to complete 100 impact projects this year as part of a $10 million commitment to give back to the communities Lowe's serves.
As communities come together and regain their footing, Lowe's invites people nationwide to nominate a hometown project in need of restoration, sharing their hometown stories and helping to demonstrate the possibility all neighborhoods hold. Lowe's will award 100 grants in June to help recipients complete projects to build, repair, beautify, inspire and improve 100 communities across America. The projects are expected to be completed this year.
Home Depot Expands Environmentally Friendly Outdoor Power Lineup
The Home Depot is launching a new suite of cordless outdoor power equipment that give both DIY and Pro customers the ease of use and environmental benefits of battery-operated machines, but with the power and run time of gas equipment.
The expanded lineup by Ryobi, DeWalt, Makita and Milwaukee are effortless to start, significantly quieter, yet emit no carbon emissions, and eliminate the need to store or mix gas and oil. At the same time, the batteries for these brands' outdoor tools, like trimmers and blowers, are interchangeable with their other power tools such as drills, impact drivers and more.
Avocados From Mexico Launches Avocado Nation
Avocados From Mexico unveiled Avocado Nation, a multi-area platform powered by Artificial Intelligence that allows AFM to leverage its consumers' content preferences to deliver highly personalized experiences. Inside Avocado Nation, avocado fans everywhere can access entertaining videos by AFM's premier content partners; get fitted with AFM's debut sportswear collection; and, for the first time ever, earn rewards for purchasing avocados through AFM's new loyalty program.
Further cementing themselves as innovators in produce marketing, AFM will use their Consumer Data Platform (CDP) as the core of Avocado Nation to analyze all interactions within the platform and personalize engagement per content type, per individual consumer. This information feeds into the CDP's algorithms, which then offer predictions and recommendations about what content would be more engaging for each individual user.
"Our AFM devotees have taught us that we feed and fuel so many aspects of consumers lives; Avocado Nation is a prime example of how we're using AI-technology to predict and meet our consumers' needs," said Ivonne Kinser, Head of Digital Marketing and e-commerce at Avocados From Mexico.
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Gap Inc. Bets on Yeezy, Loyalty Programs and New Categories Consistent with a startup mindset, Gap Inc. is leaning into what’s working, abandoning what’s not and preparing for a successful […]
