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Loyalty360 Reads: March 9 | Gap Inc. Bets on Yeezy, Loyalty Programs; Getaround Launches Power Host

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Gap Inc. Bets on Yeezy, Loyalty Programs and New Categories
Consistent with a startup mindset, Gap Inc. is leaning into what’s working, abandoning what’s not and preparing for a successful 2021. For the Gap, Banana Republic, Old Navy and Athleta brands within the fashion powerhouse, this means doubling down on marketing and loyalty programs and expanding into new apparel categories.

In a conference call with investors, Gap Inc. CEO Sonia Syngal attributed the company’s growing market share to aggressive marketing tactics that helped build its global known customer file by 14 percent ($183 million) in 2020. She noted that marketing dollars were up $66 million year-over-year.
 
Getaround Launches Power Host Program for Fleet Owners
Peer-to-peer vehicle marketplace Getaround announced the launch of Power Host, a program designed to support vehicle owners, or “hosts,” with fleets of two or more vehicles, the company said in a statement.

Getaround’s Power Host program integrates with the Getaround app that allows customers to book vehicles and unlock them, while the owner can track their vehicles’ locations. The program provides a $1 million insurance policy covering the host during trips.
 
New McDonald's Drive-Thru is using AI technology to Take Orders, Make Suggestions
The COVID-19 pandemic brought a lot of changes to restaurants. Since many casual restaurants had to close their doors and switch to take-out only, people were ordering fast food even more than usual. And because the "grab-and-go" factor is already a perk of fast-food restaurants, it was basically a no-brainer for those who hoped grab a meal and maintain social distancing.

Now, McDonald’s, one of the pioneers of modern fast food, has decided to step it up when it comes to efficiency and consistent service. Foxnews.com says somewhere in a Chicago suburb, an AI is currently taking drive-thru orders.
 
Verizon To Debut #WomenOwnWednesday Social Media Campaign
Verizon has unveiled a new social media campaign to support women-owned small businesses and women entrepreneurs. Verizon's #WomenOwnWednesday campaign starts March 10, and the company will devote its social media channels each Wednesday to highlight women who have created and are running successful businesses.

The campaign is part of the new endeavor, Verizon Women's CoLab, which the company created in response to the high rates of defection of women from the workforce during the COVID-19 pandemic. The initiative will include the creation of mentorship networks and free resources and training for women small business owners and entrepreneurs.
 
 



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