Beyond the TV Spot: Customer Loyalty’s Role in Super Bowl Marketing
As the U.S. prepares for Super Bowl LVII, the marketing world is facing a shift in Super Bowl advertising. The coveted Half-Time TV spots — which cost millions of dollars […]
Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
Episode 117 (Interview) with Len Covello – CTO of Engage People admin
Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
Overstock and Citi Retail Services Launch Co-Branded Credit Card
Overstock announced a new co-branded credit card with Citi Retail Services. The card will offer digital benefits to members of Overstock’s Club O rewards program.
Instead of traditional cash back options, the credit card will provide Club O members 5% rewards points back on purchases at Overstock.com, 3% on apparel and department stores, 2% on gas, and 1% on other purchases. Card holders will receive a complimentary membership to the rewards program, access to extra rewards, double rewards for reviews, and more.
Roku and DoorDash Announce Partnership
Roku and DoorDash announced a multi-year partnership. New and current Roku account holders will receive months of DoorDash’s membership program, DashPass, free.
DoorDash will be the exclusive ad solution for restaurants and grocers on Roku’s platform. Wendy’s will be the first restaurant brand to test the new partnership, offering discounts to Roku subscribers who see its advertisement.
Gannett Partners with Gambling.com Group
Gannett announced a strategic partnership with Gambling.com Group to provide sports content across the U.S. media landscape. The deal integrates Gambling.com Group’s data science platform to the USA TODAY Network.
The partnership capitalizes on recent changes to sports betting laws across several states. The changes allow Gannett and Gambling.com Group to reach those new markets with relevant content and increase traffic across their publications.
Read More on Trends, Updates, and Industry Leaders.
As the U.S. prepares for Super Bowl LVII, the marketing world is facing a shift in Super Bowl advertising. The coveted Half-Time TV spots — which cost millions of dollars […]
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