Beyond the TV Spot: Customer Loyalty’s Role in Super Bowl Marketing
[ad_1] As the U.S. prepares for Super Bowl LVII, the marketing world is facing a shift in Super Bowl advertising. The coveted Half-Time TV spots — which cost millions of […]
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Overstock and Citi Retail Services Launch Co-Branded Credit Card
Overstock announced a new co-branded credit card with Citi Retail Services. The card will offer digital benefits to members of Overstock’s Club O rewards program.
Instead of traditional cash back options, the credit card will provide Club O members 5% rewards points back on purchases at Overstock.com, 3% on apparel and department stores, 2% on gas, and 1% on other purchases. Card holders will receive a complimentary membership to the rewards program, access to extra rewards, double rewards for reviews, and more.
Roku and DoorDash Announce Partnership
Roku and DoorDash announced a multi-year partnership. New and current Roku account holders will receive months of DoorDash’s membership program, DashPass, free.
DoorDash will be the exclusive ad solution for restaurants and grocers on Roku’s platform. Wendy’s will be the first restaurant brand to test the new partnership, offering discounts to Roku subscribers who see its advertisement.
Gannett Partners with Gambling.com Group
Gannett announced a strategic partnership with Gambling.com Group to provide sports content across the U.S. media landscape. The deal integrates Gambling.com Group’s data science platform to the USA TODAY Network.
The partnership capitalizes on recent changes to sports betting laws across several states. The changes allow Gannett and Gambling.com Group to reach those new markets with relevant content and increase traffic across their publications.
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[ad_1] As the U.S. prepares for Super Bowl LVII, the marketing world is facing a shift in Super Bowl advertising. The coveted Half-Time TV spots — which cost millions of […]