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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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MOOYAH Revamps Loyalty Program
MOOYAH Burgers, Fries & Shakes relaunched its rewards app with a new loyalty program and improved ordering experience. The relaunched app is part of the restaurant chain’s effort to enhance its customer experience and drive loyalty.
As part of the relaunched program, members can unlock free items through points accrual, earning one point per dollar spent. With the program transition, members’ current points will be translated to an equivalent number of points.
The Cheesecake Factory Announces Rewards Program
The Cheesecake Factory will launch its new Cheesecake Rewards program nationally later in 2023. The national launch follows two pilots of the program from June and November 2022.
The restaurant chain used a measured and deliberate approach to developing the program, taking its time to ensure the program aligns with brand marketing goals and helps drive sales. The Cheesecake Factory intends to use the program to gather customer data to personalize the experience and drive engagement.
BMO Confirms LoyaltyOne AIR MILES Acquisition
BMO confirmed it received court approval for its acquisition of LoyaltyOne’s AIR MILES Reward Program business. Through the purchase, AIR MILES will become an independent subsidiary of BMO and part of its Canadian P&C reporting segment.
With the acquisition, BMO hopes to reinvigorate the AIR MILES program, which is one of Canada’s most celebrated loyalty programs. The transaction with LoyaltyOne will close on June 1, 2023.
Read More on Trends, Updates, and Industry Leaders.
Loyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2023 Loyalty360 Awards, which were announced on May 10 during Loyalty360’s Loyalty Expo in Orlando, Florida. The awards […]
