As part of the relaunched program, members can unlock free items through points accrual, earning one point per dollar spent. With the program transition, members’ current points will be translated to an equivalent number of points.
The restaurant chain used a measured and deliberate approach to developing the program, taking its time to ensure the program aligns with brand marketing goals and helps drive sales. The Cheesecake Factory intends to use the program to gather customer data to personalize the experience and drive engagement.
Loyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2023 Loyalty360 Awards, which were announced on May 10 during Loyalty360’s Loyalty Expo in Orlando, Florida. The awards […]