• Home
  • keyboard_arrow_right News
  • keyboard_arrow_right Marriott Bonvoy Expands with Integration of City Express by Marriott

News

Marriott Bonvoy Expands with Integration of City Express by Marriott

17


Background
share close


Marriott International announced that City Express by Marriott properties have transitioned into the company's award-winning travel program and marketplace, Marriott Bonvoy. Members can now earn points at nearly 150 additional hotels in the Caribbean and Latin America, further expanding availability of locations and exclusive membership benefits.  

Marriott International completed the acquisition of the City Express brand portfolio in May, entering the affordable midscale segment and launching its 31st brand, City Express by Marriott, making it the largest hotel company in the region. The City Express by Marriott portfolio is currently comprised of approximately 150 hotels across 75 cities in Mexico, Colombia, Costa Rica, and Chile, inspiring more Marriot Bonvoy members to explore the beauty and adventures that await them across Latin America. 

Marriott Bonvoy® is Marriott International's award-winning travel program and marketplace for its portfolio of 31 extraordinary hotel brands that offer loyal guests many ways to get the most out of their membership for more rewarding travel and member-only experiences.  Members can earn points to redeem on free stays at hotels and resorts, including all-inclusive locations and premium home rentals.  Loyalty members can also earn points through everyday purchases with co-branded credit cards.  

The City Express loyalty program, known as City Premios Rewards, was highly recognized among Latin American travelers. It has now been fully integrated into Marriott Bonvoy and no longer exists as a separate program. Many existing City Premios members have already transferred their points and become Marriott Bonvoy members, further growing Marriott Bonvoy which currently has more than 186 million members worldwide with more than 6 million in the Caribbean and Latin America. Points transfers are possible until September 30th. 

"We're thrilled to welcome City Premios members to Marriott Bonvoy, allowing access to nearly 8,600 properties and extraordinary experiences," said Diana Plazas-Trowbridge, Chief Sales & Marketing Officer, Caribbean and Latin America, Marriott International. "With the transition of these hotels, our Marriott Bonvoy family in the region has grown even more, and we are excited to be able to offer more choices to our guests and more ways to earn and redeem for our members." 

Marriot Bonvoy has announced that City Premios Rewards members can transfer points and keep the same status as they become Bonvoy members. Select City Premios benefits like gift card redemptions will continue to be available for a seamless loyalty experience. Guests can now book their stay at any of the newly acquired City Express by Marriott hotels on Marriott.com and the Marriott Bonvoy app for an enhanced booking and travel experience.  

 

Read More on Loyalty360:  

4 Reward Program Dilemmas Solved 

Marriott Seeks Share of Mind, Customer Loyalty 

Loyalty in the Metaverse 



Source link

Subscribe Now, it's FREE

Receive each new podcast episode directly to your email.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Rate it
Previous post