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MGM Resorts announced that it will begin consolidating the Identity loyalty program of The Cosmopolitan of Las Vegas to the brand’s innovative MGM Rewards loyalty program beginning February 1, 2024, unlocking the ability for members to earn and redeem points across the company’s 20 premier U.S. destinations.
“Welcoming The Cosmopolitan into MGM Rewards is an important and exciting milestone in the evolution of our loyalty program experience,” said Steve Zanella, Chief Commercial Officer for MGM Resorts. “The Cosmopolitan will add an entirely new set of ways for gaming and non-gaming customers to enjoy all of the unforgettable, exceptional moments MGM Resorts and Las Vegas have to offer.”
During this transition, identity members will receive communications with detailed information about the integration between the Identity loyalty program and MGM Rewards. Until the transition takes place, Identity members may continue to play and earn points on their account. Also, earning through the program will determine what MGM Rewards Tier Status members will receive in 2024.
Identity members will keep offers and benefits they have earned through January 31, 2024 and all Identity Points will carry over to their membership with MGM Rewards, consistent with the program rules. Guests who are currently members of both programs can continue to utilize their Identity benefits and earn and use Identity Points at The Cosmopolitan through January 31, 2024 knowing that upon integration all Points will transfer to their MGM Rewards accounts. Combined Tier Credits will be used to determine Tier Status with MGM Rewards.
Beginning in February, all MGM Rewards members will have the ability to earn and use MGM Rewards Points, Slot Dollars and Tier Credits across their experiences at The Cosmopolitan, including the resort’s incredible array of accommodations, dining, entertainment, slots and table games.
Read More on Loyalty360:
Marriott and MGM Resorts Announce Loyalty Partnership, Journeys New Resale Program, and More
Q&A with Anil Mansukhani, MGM Resorts International
MGM Wagers Big on Non-Gaming Loyalty Members
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