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Loyalty360 Reads: 7-Eleven Offers Music Video Cameo Sweepstakes, Shoppers Use Gift Cards to Mitigate

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7-Eleven To Make Lucky Customer A Music Video Extra  

The convenience store retailer, 7-Eleven, is giving one lucky fan a chance to star in an upcoming music video, directed by renowned filmmaker Cole Bennett. The winner of the contest will be flown out to the set and play an extra in a hip-hop music video. The music video is for a yet-to-be-announced rap artist, and the retailer will also treat the winner to popular 7-Eleven snacks.  

There will also be chances to win other prizes for loyalty members. Prizes included in this giveaway include custom headphones and speakers. Members can also enjoy savings on their favorite frozen beverage. Customers who buy one Slurpee drink of any size can get a small one for FREE at participating 7-Eleven, Speedway and Stripes stores.   
 

Blackhawk Network Sees Shoppers Lean on Gift Cards 

A new survey by Blackhawk Network has found that nearly all surveyed shoppers (97%) are concerned about cost-of-living expenses and a large majority (67%) say they will continue to change their spending behavior to accommodate changes in the economy. This has led to a resurgence in using gift cards as a way to save on purchases at restaurants and retailers.  

“As retailers continue to adapt to changing consumer behaviors, it will be crucial to recognize the continued increase in demand for gift cards and the shifting preferences among gift givers,” said Jay Jaffin, chief marketing officer, BHN. “The findings emphasize the growing significance of gift cards, not just as a go-to gift, but as a strategic tool for consumers. Utilizing these insights to engage shoppers across generations and giving consumers a reason to purchase by helping to offset the impact of rising costs will mean locked in merchant loyalty and spend for the future.” 
 

Ennismore’s Monthly Subscription Loyalty Program Turns Heads 

Ennismore is leveraging a monthly subscription loyalty program to encourage guests to choose its hotels over competitors. Most hotel chains offer rewards programs for free with the ability to earn points and other benefits with every stay. Ennismore is trying a new strategy of a monthly subscription with increased benefit values. For $216 per year, or about $18 per month, members receive five key benefits: 50% off stays at new hotels within in the first three months of opening; 20% off a first time stay in any Ennismore hotel and 10% off return stays without blackout dates. Members can also save 10% off food and beverages at nearly all Ennismore restaurants; and one barista-made beverage at any of the company’s hotels and restaurants.  

“I’ve been fascinated for a long while by subscription models that also offer a community,” explains Ennismore founder and Co-CEO Sharan Pasricha. “The free barista-beverage benefit is really a nod to folks who literally work near one of our hotels or coffee shops. As a lifestyle company, with roughly 40% of our gross revenue coming from restaurants, bars, and coffee shops, once you do the maths, it doesn’t take much for you to work out the give-get,” says Pasricha. 

 

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