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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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This December, Krispy Kreme® released its first-ever detailed analysis of the brand’s progress and future goals, the Be Sweet Responsibility Report. The data-driven publication results from an evaluation that drew input from internal and external stakeholders to determine significant risks and opportunities for the brand. The comprehensive material assessment identified 27 topics. Ten were named as top priorities and assigned to focus areas tied to the brand’s three key pillars of responsibility: Loving Our Krispy Kremers, Loving Our Communities, and Loving Our Planet.
Loving Our Krispy Kremers: Focuses on increasing diversity and promoting belonging throughout Krispy Kreme.
Loving Our Communities: Team members participate in Acts of Joy, volunteering, and local community events worldwide. Fundraising initiatives are also included in this focus area.
Loving Our Planet: Measures energy footprint and carbon emissions to develop a plan for reducing greenhouse gas emissions. Diverting food waste from landfills and working toward recyclable or compostable packaging is also part of the brand’s commitment to sustainability efforts.
“As we aspire to be the world’s most loved sweet treat brand, we take seriously our responsibility to drive positive impact, and none of our accomplishments are possible without our amazing team members, who are the heartbeat of our company,” says Mike Tattersfield, CEO for the brand.
“This report reflects our focus and commitment to driving progress in the areas that matter most to our team members, consumers, customers, and everyone engaged with the world’s most loved sweet treat. We are putting a firm stake in the ground on our commitment to Be Sweet in every element of our operations, in the communities we serve, and for the planet,” adds Krispy Kreme’s Josh Charlesworth, who will transition to President and CEO on January 1, 2024.
Access the Be Sweet Responsibility Report here:
https://s3.amazonaws.com/kkd-e1-images.kktestkitchen.com/Krispy+Kreme+Responsibility+Report+2022.pdf
Read more on Loyalty360:
Krispy Kreme® and McDonald’s Look to Expand Relationship
Krispy Kreme® Expands C-Sweet with Search for Chief Doughnut Dreamer
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