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Seeking To Make a Positive Impact, KRISPY KREME® Releases the “Be Sweet” Responsibility Report


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This December, Krispy Kreme® released its first-ever detailed analysis of the brand’s progress and future goals, the Be Sweet Responsibility Report. The data-driven publication results from an evaluation that drew input from internal and external stakeholders to determine significant risks and opportunities for the brand. The comprehensive material assessment identified 27 topics. Ten were named as top priorities and assigned to focus areas tied to the brand’s three key pillars of responsibility: Loving Our Krispy Kremers, Loving Our Communities, and Loving Our Planet.   

  • Loving Our Krispy Kremers: Focuses on increasing diversity and promoting belonging throughout Krispy Kreme.  

  • Loving Our Communities: Team members participate in Acts of Joy, volunteering, and local community events worldwide. Fundraising initiatives are also included in this focus area. 

  • Loving Our Planet: Measures energy footprint and carbon emissions to develop a plan for reducing greenhouse gas emissions. Diverting food waste from landfills and working toward recyclable or compostable packaging is also part of the brand’s commitment to sustainability efforts. 

“As we aspire to be the world’s most loved sweet treat brand, we take seriously our responsibility to drive positive impact, and none of our accomplishments are possible without our amazing team members, who are the heartbeat of our company,” says Mike Tattersfield, CEO for the brand.  

“This report reflects our focus and commitment to driving progress in the areas that matter most to our team members, consumers, customers, and everyone engaged with the world’s most loved sweet treat. We are putting a firm stake in the ground on our commitment to Be Sweet in every element of our operations, in the communities we serve, and for the planet,” adds Krispy Kreme’s Josh Charlesworth, who will transition to President and CEO on January 1, 2024.

Access the Be Sweet Responsibility Report here: 

Read more on Loyalty360:   

Krispy Kreme® and McDonald’s Look to Expand Relationship  

Krispy Kreme® Expands C-Sweet with Search for Chief Doughnut Dreamer  

Krispy Kreme® Gives Donuts to Grads 

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