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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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‘Tis the Season of Holiday Magic at Neiman Marcus
The luxury retailer Neiman Marcus Group (NMG) celebrates the holidays with associates turned into Holiday Magic Makers to elevate the customer experience during the festive season. The company has spread joy and cheer for over a century by assisting customers as they shop for presents. A spirit of giving stretches from customer care to client advisors and digital stylists to supply chain analysts and restaurant teams. Marketing implements innovative campaigns to entice and delight customers.
“Our NMG Magic Makers are the heart of our relationship business, going above and beyond to Make Life Extraordinary for our customers, delivering exceptional experiences across our integrated retail model,” says Geoffroy van Raemdonck, Chief Executive Officer, NMG.
NMG associates embrace the culture, and this year, more than 250 Magic Makers have been nominated for recognition for their ongoing commitment to improving the shopping experience for customers.
“One of my favorite memories was fulfilling a lifelong dream for a 94-year-old customer who never had the opportunity to visit Santa as a child. Her immediate joy was contagious, cementing in my heart that holiday magic is truly for all ages,” says Felix Estridge, a Customer Care Specialist at NMG.
The Boys & Girls Club of America (BGCA) benefits from NMG’s philanthropy. The partnership with the nonprofit includes NMG’s support of BGCA youth through seasonal hiring programs.
Learn more about the Holiday Magic Makers here: https://www.neimanmarcusgroup.com/Neiman-Marcus-Group-Holiday
Worldpay from FIS Reports Online Marketplaces Popularity Has Risen
Merchant solutions provider Worldpay from FIS has shared a report revealing that online marketplaces have caught up to physical stores in popularity. Online bargain hunters mostly hail from the U.S. (62%) and the U.K. (73%). The largest demographic choosing to shop at online marketplaces is Gen X.
“With the rise of cost-conscious shoppers, consumers are now finding online marketplaces meet their needs better than conventional eCommerce sites, which only offer products from a single retailer. It’s not just competitive prices that marketplaces offer, but the convenience and a more seamless experience which is driving their growth,” says retail expert Maria Prados, Worldpay from FIS.
During the holiday season, when bargain shoppers across the globe search for deals, instances of fraud and disputes also increase. Online marketplace and brick-and-mortar merchants are tasked with working to minimize the risk of a negative hit. Worldpay from FIS suggests that merchants:
Use solutions such as 3DS (3D secure solution) for eCommerce transactions.
Provide exceptional customer service.
Require signed proof of delivery/use a reliable delivery service.
Keep payment and return terms and conditions concise and easy to find.
Learn more about FIS here: https://www.fisglobal.com/en
Wow Bao Expands CPG Line with Giant Eagle Partnership
Asian fast-casual restaurant brand Wow Bao has added yet another grocery chain to its list of partners: Giant Eagle. Wow Bao drove a rapid expansion of its CPG line into grocery freezers in 2023, beginning with 350 stores in the U.S. and reaching over 5,000 by yearend.
Giant Eagle, a Pittsburgh-based grocery chain, will offer Wow Bao’s Teriyaki Chicken Bao and Cheeseburger Bao in Indiana, Maryland, Ohio, Pennsylvania, and West Virginia.
“The addition of Giant Eagle to our portfolio of grocers is a tremendous finish to our year,” says Geoff Alexander, president and CEO of Wow Bao. “Our goal has always been to bring extraordinary food to our guests, and with the significant expansion of our CPG line, our fan base can now enjoy our product in the comfort of their kitchen no matter where they live.”
Learn more about Geoff Alexander and Wow Bao in this Loyalty360 Q&A: Reimagining Loyalty
Read More on Trends, Updates, and Industry Leaders
Original Article Links:
“Neiman Marcus Customer Care, Santa Speaking”
Wow Bao caps off record 2023 with Giant Eagle partnership
Loyalty360, The Association for Customer Loyalty, is proud to announce the recipients of the 2023 Loyalty360 Customer Experience Awards. These awards celebrate brands that are cultivating enduring connections with their […]
