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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Playing on the idea of exclusive clubs and offering, Archer Roose launched the Elizabeth Banks Book Club, using humor to inspire customer loyalty and engagement. The wine brand — famous for upsetting the industry with wine in a can — launched the concept of a fake book club, where members skip the reading and go directly to drinking wine with friends.
To join the club, customers can follow Acher Roose on Instagram. “Members” of the club are encouraged to share their book titles, call “book club meetings” and brag about their participation and display the image of being a member of an exclusive program.
"Now you can have a book club meeting with your friends or family and not have to worry about if you read the book or not," says Archer Roose CEO Marian Leitner. "It's all about the wine and not taking ourselves too seriously."
Acher Roose is known for taking trends in customer loyalty and adding an element of humor. The brand announced its Archer Roose Rewards Program with a promotion to mail a free snake to members who purchase 100,000 cases of wine and joked about creating a Metaverse experience before deciding wine was best enjoyed in real life.
Read More from Loyalty360 on Using Humor to Drive Customer Loyalty:
Nextdoor Adds Generative AI to Drive Conversations Nextdoor will add generative AI throughout the neighborhood network platform to increase positive interaction between users. Partnering with OpenAI’s ChatGPT, Nextdoor will use […]
