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Americans Expect a Return to Normal Travel in 2022

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Generali Global Assistance (GGA) announced the United States findings of 2021 Holiday Barometer – the twentieth anniversary of the annual poll sponsored by its parent company, Europ Assistance, and conducted by the consumer research firm Ipsos.  The survey was conducted between May 5th and May 20th, 2021.  Based on the […]

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The Increasing Value of Customer Loyalty

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Over the past 18 months, many brands say that their loyalty and engagement practices were put to the test as their customer’s shopping habits and expectations changed. Those brands which had strong loyalty and engagement efforts point to their ability to utilize those direct-to-consumer relationships to pivot quickly in maintaining […]