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U.S. Airlines Ease Loyalty Program Status Amid Virus

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Multiple United States airlines have extended their loyalty program statuses and benefits to 2021 for those stuck home due to the Coronavirus outbreak.     United Airlines has extended its members’ MileagePlus Premier status through January 2022, reducing the threshold for Platinum qualification by 50 percent, giving away more credit […]

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How Brands Can Maintain Loyalty Amid COVID-19 Shutdowns

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COVID-19 is drastically affecting short and long-term prospects for businesses. For example, according to data from research firm GlobalData Retail, by the morning of March 26th, 2020, more than 40% of retail square footage in the U.S. was closed. It is also worth noting that it is not only retail […]