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“Be More Here” Revealed by Hyatt


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Hyatt wants guests to live in the moment when they are traveling. To help guests find that balance, the brand has launched its “Be More Here” platform alongside new updates to its customer loyalty program, World of Hyatt. Program members have the opportunity to earn more while offering a greater selection of rewards. Guests taking advantage of the “Be More Here” platform can enjoy a complete list of curated offerings that allow them to lean into a journey focused on their well-being. 

“Our guests have told us that they are looking to be more present and have meaningful experiences when they travel. In trying to fit everything into our busy lives, we tend to sacrifice authentic connections — to loved ones, colleagues, and even one’s self — resulting in a renewed need to help our guests focus on the here and now. The ‘Be More Here’ platform encompasses a vibrant global portfolio of brands full of life and soul and a loyalty program that rewards members for experiencing what this world has to offer,” says Laurie Blair, vice president, global marketing, Hyatt.  

The “Be More Here” platform announcement will be rolled out across the brand’s social and digital channels in January. More ads — signage, brochures, etc. — will be shared in airports and at Hyatt locations.  

Guests taking advantage of the new platform are also presented with engaging experiential opportunities. This includes:  

  • MasterClass: Hyatt is collaborating with MasterClass in an exclusive partnership to deliver in-room access to the streaming platform’s educational classes, which range from culinary to health and wellness. 

  • Headspace: Guests can sample relaxing sounds from Headspace’s premium collection through the World of Hyatt app and the in-room TV at 350+ U.S., Canada, and Mexico properties. 

  • World of Hyatt FIND Experiences: Experiences ranging from canoe trips to how to build a fire are offered in 55 locations. The brand offers 500+ FIND experiences worldwide. 

The brand continues to build out a portfolio of properties and hotels designed to help travelers and Hyatt guests reach the global destinations they want to visit. The hospitality giant has already announced that over 35 new luxury properties will be added to its Timeless, Boundless, Independent, and Inclusive Collection brands.  

View the “Be More Here” video: https://youtu.be/mRHzYjRLjgo?si=WAzh0nKeS3hFGeZi   


Read more on Loyalty360:   

Hyatt Adds Milestone Rewards for 2024 

Hyatt Rewards on Mr & Mrs Smith Gifts Cards 

3 Trends That Will Shape Travel Loyalty Programs 

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