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Bolt Launches Virtual Shopping Assistant for Personalized Customer Experience


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Bolt recently launched the first virtual shopping assistant of its kind, the Bolt Shopper Assistant, enabling retailers to turn anonymous guest shoppers into account-holding customers, providing a faster login for returning shoppers, and increasing conversion with personalized shopping experiences. Bolt Shopper Assistant powers convenient, personalized experiences for shoppers and drives higher account registrations, more logged-in shoppers, and conversion for retailers.

For first-time shoppers, Shopper Assistant incentivizes them to create an account to receive a discount on their first order. The discount is immediately applied at checkout, so there's no need for shoppers to leave the site for a discount code.

For returning shoppers, Shopper Assistant creates a more streamlined login experience, allowing them to sign into their accounts using Bolt's password-less login, increasing the amount of logged-in shoppers for retailers. Once shoppers have logged in, Shopper Assistant personalizes the experience with past order history, recently viewed products, product recommendations, reorders, and the ability to track live orders, thus driving higher engagement and higher conversion at checkout.

TYLER’S athletic and lifestyle apparel retailer witnessed significant success with the technology implementation.

"TYLER'S has been looking for a way to streamline account creation and checkout in order to increase our number of repeat shoppers, and we love that Bolt consistently innovates ahead of the market to help us stay competitive," said Justin Dermit, Director of E-commerce and Marketing at TYLER'S. "We're already seeing success in terms of increasing account registrations and logged-in shopping, and we cannot wait to see what's next."

"Our goal is to help merchants thrive by giving them tools to create trusted shopping destinations that turn visitors into lifetime customers," said Greg Greiner, SVP of Product at Bolt. "Shopper Assistant does just that and it's exciting to see what our newest product has already done for TYLER'S."

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