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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Bread Financial announced a multi-year co-branded credit card agreement with the New York Yankees professional baseball team. The card will reward loyal fans with exclusive benefits on purchases.
Cardholders will earn 5% back on all purchases made at Yankee Stadium, including concessions and shops. Additionally, they receive 3% on dining, gas, ridesharing, and transit with 1% on everything else.
Bread Financial worked with the Yankees to learn the preferences, interests, and motivators of the team’s fans in order to develop a meaningful loyalty program that rewards cardholders for the purchases they make to watch the team. Members can redeem their points to earn exclusive access to team experiences and merchandise.
“The New York Yankees are excited to leverage the expertise and insight of Bread Financial, which can offer our fans a customized and straightforward credit card experience,” says Michael Tusiani, SVP of partnerships, New York Yankees.
Fans can easily apply for the card via QR code inside the stadium, leveraging Bread Financial’s digital capabilities. Once approved, fans can add the card to their digital wallet and build rewards before receiving a physical card.
Read More from Loyalty360 on Co-Branded Credit Cards:
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