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Loyalty Reads: Amazon Prime Adds Generic Prescription Perk, Martha Stewart Enters Metaverse with Ore


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Amazon Prime Adds Generic Prescription Perk 

Amazon is adding a new service for Prime members to order generic medications online. RxPass will allow members to access 50 medications to treat more than 80 conditions, including anxiety, high blood pressure, and diabetes. 

The service will cost $5 a month per person and provide free delivery on the prescriptions. The new service builds on the online Pharmacy Amazon created after their acquisition of PillPack in 2018. RxPass is Amazon’s latest move to boost Prime subscriptions and improve interaction with its pharmacy services. 


Martha Stewart Enters Metaverse with Oreo 

Martha Stewart is partnering with Oreo to enter the Metaverse and market their latest limited-edition cookie, “The Most Oreo Oreo.” The cookie features Oreo crumbs inside the creme, which the brand describes as “meta,” naturally leading into the creation of the Oreoverse. 

While the entrance to the Metaverse is aimed at Gen Z audiences, the partnership with Martha Stewart is to help attract older audiences. Consumers who engage with the experience have the opportunity to win from a variety of prizes, with a grand prize of $50,000. 


GPM Launches Winter Loyalty Promotions 

GPM Investments LLC is rolling out winter deals to help loyalty members save on gas, beverages, and essentials. The convenience store’s “Buy More, Stack More, Save More” program allows fas REWARDS members to save up to $1 per gallon on fuel. 

Additionally, the promotion offers discounts on coffee and café foods. In preparation for Valentine’s Day and the Super Bowl, GPM will also let members save on sweets, snacks, and drinks while earning extra fuel points. 

Read More on Trends, Updates, and Industry Leaders. 

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