"Caesars Rewards is the largest loyalty program in the industry, and we continue to challenge ourselves to find new ways to reward our members and help get them the best offers and rewards in the business," said Josh Jones, Chief Marketing Officer of Caesars Entertainment. "We are thrilled that, with the help of our partner Bread Financial, our Caesars Rewards members now have even more opportunities to unlock the experiences and service that only Caesars Rewards can provide."
Caesars Rewards members have long earned Reward Credits through purchases made on the Caesars Rewards Visa card. Under the expanded program, they will also earn Tier Credits that accumulate and unlock higher status levels and benefits. All new and current Caesars Rewards Visa cardholders will automatically be eligible to earn Reward Credits and Tier Credits under the new program.
"Using our proprietary optimization process for value propositions, Bread Financial and Caesars Entertainment created an elevated Tier Credit program with enhanced rewards that meet the needs of Caesars' most loyal customers," said Val Greer, EVP and chief commercial officer, Bread Financial.
Additionally, members can earn five times the Reward Credits for every dollar spent at Caesars Rewards destinations and two times the Reward Credits for every dollar spent on restaurants, travel and entertainment outside of Caesars Entertainment.
Tier Credit levels within the Caesars Rewards program include Gold, Platinum, Diamond, Diamond Plus, Diamond Elite and Seven Stars, rewarding guests with special offers for gaming, Reward Credits toward free play, exclusive pre-sale access for select shows and Reward Credits on WSOP® poker play.
Under the new Caesars Rewards Visa program, Bread Financial and Caesars will continue to provide on-site and online solutions to enhance acquisition and engagement, with select Caesars Entertainment destinations also offering on-site instant card issuance capabilities. The card utilizes tap-to-pay technology, is compatible with primary digital wallets and offers increased anti-fraud security to create a seamless and safe path-to-purchase for all cardmembers.
With over 65 million members, Caesars Rewards is the largest loyalty program in the gaming industry.
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